We balance qualitative and quantitative research. We work across attitudinal and behavioural dimensions. From this, we discover what people say and what they do.
These efforts provide clarity. They help us define baseline value, meaning and engagement metrics for your customers.
Starting with paper and pencil, we design value propositions. We test them. We validate them.
We then increase fidelity. We design prototypes and conversion funnels. We test them. We validate them.
We optimise design output for value, meaning and engagement. We test. We validate. We go to market.
Value, meaning and engagement requires new thinking.
We help bring customer and business metrics into alignment. We help teams navigate change. We communicate simply. We make it easy to understand the why.
We’re your strategic partner for the big picture.
It’s not news that why we do what we do is as important as the outcome itself. When it comes to our methodology, this holds true. Here we work closely with the business to build a shared understanding of strategy, objectives, limitations and existing research. This is the foundation for all of the work we do.
This is where the magic really starts to unfold. Here we engage customers to begin learning about value, meaning and engagement through their eyes. From this, we define key VME Experience Metrics, and get to the bottom of why your product, service or offer should exist. We then drive forward!
Keeping the customer close, our experience design process begins to unfold - quickly. Through short iteration cycles, we define, design and test valuable, meaningful and engaging human experiences. Only once we’ve nailed it do we proceed.
It’s time to start realising business value. At this point we might be a few weeks, or a few months into the process. This really doesn’t matter. What matters is that we’ve proven an experience that delivers value, meaning and engagement. Your product, service or offer now has a distinct place in the lives of your customers. It’s time to implement, scale and optimise ruthlessly.