To help the organisations we work with become inherently trustworthy, we’ve got to learn about the people they serve as customers.
To do this we balance qualitative and quantitative research. We work across attitudinal and behavioural dimensions to discover what people say, and what they do.
We solve human problems that create business value through inherently trustworthy models. We ‘design’, or don’t design with data transparently. We respect people’s right to privacy. We support strong security practices by default.
In short, we help design positive-sum cultures, workflows and experiences that competitively differentiate propositions.
Designing for trust requires new thinking.
We help bring customer and business metrics into alignment. We dive deep into human motivation. We dive deeper into how you should be using data.
We help make your inherent trustworthiness a competitive advantage.
Although we’re doing new and unique things, our process has been tried and tested. Here we work closely with you to build a shared understanding of strategy, objectives, limitations and existing research. This is the foundation for all of the work we do.
We then engage customers to begin learning about value, meaning and engagement (the stuff they actually care about, which of course is the stuff you should care about too). This gives us a clear baseline, enabling us to determine where you might fit into their lives.
From that baseline we start designing or refining inherently trustworthy (transparent, value generating and accepting of consequence) experiences. We validate their value, meaning and engagement and begin optimising the data (value) flows that will enable you to deliver new and unique value to the people you serve.
At this point we might be a few weeks or a few months into this effort. The timeline really doesn’t matter. What matters is that we’ve proven an experience that delivers value, meaning and engagement through an inherently trustworthy model. It’s now time to implement, scale and optimise. We’re here to support you during that process.